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BIOGRAPHY
Lawton Outlaw is a marketing and brand director with an unparalleled wealth of experience. Drawing on his diversified set of skills, he can implement strategies to transform an organization’s perception in their market, build audience and customer engagement, and contribute to sales and lead gen growth.
Highlights
+ A pioneer in digital marketing for the recording industry
+ Transformed struggling production company into successful marketing agency
+ Helped launch international Oil & Gas company
+ Lead advertising effort for national sporting goods chain
+ Helped launch national FBO company
+ Creative Director for national clothing brand
+ Creative Director for record label with national and international distribution
KEY EXPERIENCE
Since receiving his BFA in Communication Arts from Otis/Parsons in 1995, Lawton has worked in a diversified range of industries, including oil and gas, tech, energy, manufacturing, entertainment, fashion, healthcare, and retail. From Conoco Phillips to Universal Music Group, Lawton has been internationally recognized as a creative force behind many national marketing campaigns.
DevDigital
Brand & Marketing Director
+ Software Development
Tracts.co
Brand Director
+ SaaS
Origin
Art Director
+ Oil & Gas / Healthcare
Black Dragon Studios
Art Director
+ Music
V1 MOTO
Marketing Director
+ Powersports
Whole Wheat Creative
Creative Director
+ Retail / Air Travel / Financial
13th Planet Records
Creative Director
+ Music Publishing
Canto 5
Art Director
+ Music / Motion Pictures
OspreyData
Brand & Marketing Director
+ AI & Data Analytics
Love Advertising
Sr. Art Director
+ Energy / Oil & Gas / Medical
Salvage Supply Co.
Creative Director
+ Clothing & Apparel
Metro-Goldwyn-Mayer
Graphic Designer
+ Motion Pictures
SELECTED HONORS & AWARDS
Regardless of the product, sector, or market challenge, Lawton used his creativity to garner industry recognition.
2 Hermes Awards
National Hermes Awards
ServiceMaster Restore 30sec. Spot
Gold Addy
American Advertising Federation
Cameron Annual Report
Silver Addy
American Advertising Federation
ProSep Website
Special Judges Award
American Advertising Federation
Self Promotion
Gold Addy
American Advertising Federation
Men’s Wearhouse Annual Report Website
Silver Addy
American Advertising Federation
Goodwill Houston Annual Report
Best of Show
American Advertising Federation
Men’s Wearhouse Annual Report Website
Gold Addy
American Advertising Federation
Men’s Wearhouse Annual Report
Silver Addy
American Advertising Federation
Sun & Ski Magazine Ad Series
Regional Silver
American Advertising Federation
Men’s Wearhouse Annual Report Website
Silver Addy
American Advertising Federation
Men’s Wearhouse Annual Report
Much Music, Canada
Album Artwork of the Year – Runner Up
NOTABLE CLIENTS
From MGM to BHP, Lawton has been trusted to work with many industry leaders.
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