Creativity Blooms From Diversity

For the past 20+ years I have been a creative catalyst in a broad array of industries, including motion picture, music, fashion, energy, corporate and retail. Since graduating from Otis/Parsons in 1995, I have been responsible for brand development, concept development, multi-channel campaigns, UI, print, digital and social for a multitude of high-level corporations. I believe there is tremendous value in that diversity. Regardless of the product, sector, or market challenge, I use creativity to seize attention and incite action.

Capabilities

• Understands a brand’s space in the market

• Develops effective marketing strategies

• Communicates messages clearly

• Creates engaging customer/user experiences

• Designs visually compelling solutions

Experience

HOUSTON MARKET

2016 – 2018
Creative Director
Whole Wheat Creative
Brand development, creative strategy, concepting, copywriting, design, digital, client pitching and presentations.

2013 – 2015
Sr. Art Director
Love Advertising
Brand development, creative strategy, concepting, copywriting, design, digital, treatments, presentations, and managing junior designers.

2010 – 2013
Art Director
Origin
Concepting, copywriting, design, presentations, and managing junior designers.

LOS ANGELES MARKET

2003 – 2010
Creative Director
13th Planet Records
Creative strategy, concepting, copywriting, design, digital.

2006 – 2009
Art Director/Creative Director
Salvage Supply Co.
Seasonal line strategy and planning, show planning, coordinating with buyers, managing clothing designers, creative strategy, concepting, design.

2004 – 2006
Art Director
Pinebox Studios
Brand development, creative strategy, concepting, copywriting, design, client pitching and presentations.

 

LOS ANGELES MARKET (Cont.)

1999-2003
Art Director
Black Dragon Studios
Creative strategy, digital, UI, design, client pitching and presentations.

1997-1999
Art Director
Canto 5
Digital, UI, design, client pitching and presentations.

1997 – 1998
Graphic Designer
Metro-Goldwyn-Mayer
Design.

Honors and Awards

SPECIAL JUDGES AWARD -PRINT
AAF Sheveport/Bossier City
Self Promotion

BEST OF SHOW -INTERACTIVE
AAF Houston
Men’s Wearhouse 2010 Annual Report Website

REGIONAL SILVER -INTERACTIVE
AAF 10th District
Men’s Wearhouse 2010 Annual Report Website

2 HERMES AWARDS -BROADCAST
National
ServiceMaster Restore 30sec. Spot

GOLD ADDY -PRINT
AAF Houston
Cameron 2011 Annual Report

GOLD ADDY -INTERACTIVE
AAF Houston
Men’s Wearhouse 2011 Annual Report Website

GOLD ADDY -PRINT
AAF Houston
Men’s Wearhouse 2010 Annual Report

SILVER ADDY -PRINT
AAF Houston
Men’s Wearhouse 2011 Annual Report

SILVER ADDY -INTERACTIVE
AAF Houston
ProSep Website

SILVER ADDY -PRINT
AAF Houston
Goodwill Houston 2012 Annual Report

SILVER ADDY -PRINT
AAF Houston
Sun & Ski Magazine Ad Series

BRONZE ADDYs
AAF Houston
Various Bronze Awards over the years

Mike-Albrechyy

MIKE ALBRECHT
Partner/Business Development -The Company

“I worked with Lawton in the past as a colleague at an agency, and he was always kind, professional and extremely creative. His talents have been the reason we have stayed in touch and I have hired him on many occasions as a freelancer on key pieces of business. When you need the best in creative thought and unique execution, do not hesitate to call upon him.”

billie

BILLIE VAN SLYKE
Executive Vice President -Love Advertising

“This is a personal and professional endorsement for Lawton Outlaw. He is a fabulous Senior Designer and Art Director. He listens, creates and presents with passion and great talent. Lawton loves being part of a team and can also direct and lead others, and he is very good in client presentations.”

leehweat

LEE WHEAT
President -Whole Wheat Creative / AAFH Silver Medal Award Recipient

“Lawton has been been a valuable team member at WWC as Creative Director. I put total trust in his creative talent as well as trust as a person. As you know, trust is especially important in a small firm. His work here has earned accolades from our clients and award recognition from AAF.”

Interested in working together? Get in touch