For the past 20+ years I have been a creative catalyst in a broad array of industries, including motion picture, music, fashion, energy, corporate and retail. Since graduating from Otis/Parsons in 1995, I have been responsible for brand development, concept development, multi-channel campaigns, UI, print, digital and social for a multitude of high-level corporations. I believe there is tremendous value in that diversity. Regardless of the product, sector, or market challenge, I use creativity to seize attention and incite action.
• Understands a brand’s space in the market
• Develops effective marketing strategies
• Communicates messages clearly
• Creates engaging customer/user experiences
• Designs visually compelling solutions
2016 – 2018
Creative Director Whole Wheat Creative Brand development, creative strategy, concepting, copywriting, design, digital, client pitching and presentations.
2013 – 2015
Sr. Art Director Love Advertising Brand development, creative strategy, concepting, copywriting, design, digital, treatments, presentations, and managing junior designers.
2010 – 2013
Art Director Origin Concepting, copywriting, design, presentations, and managing junior designers.
LOS ANGELES MARKET
2003 – 2010
Creative Director 13th Planet Records Creative strategy, concepting, copywriting, design, digital.
2006 – 2009 Art Director/Creative Director Salvage Supply Co. Seasonal line strategy and planning, show planning, coordinating with buyers, managing clothing designers, creative strategy, concepting, design.
2004 – 2006
Art Director Pinebox Studios Brand development, creative strategy, concepting, copywriting, design, client pitching and presentations.
LOS ANGELES MARKET (Cont.)
Art Director Black Dragon Studios Creative strategy, digital, UI, design, client pitching and presentations.
Art Director Canto 5 Digital, UI, design, client pitching and presentations.
SILVER ADDY -PRINT AAF Houston
Sun & Ski Magazine Ad Series
BRONZE ADDYs AAF Houston
Various Bronze Awards over the years
MIKE ALBRECHT Partner/Business Development -The Company
“I worked with Lawton in the past as a colleague at an agency, and he was always kind, professional and extremely creative. His talents have been the reason we have stayed in touch and I have hired him on many occasions as a freelancer on key pieces of business. When you need the best in creative thought and unique execution, do not hesitate to call upon him.”
BILLIE VAN SLYKE Executive Vice President -Love Advertising
“This is a personal and professional endorsement for Lawton Outlaw. He is a fabulous Senior Designer and Art Director. He listens, creates and presents with passion and great talent. Lawton loves being part of a team and can also direct and lead others, and he is very good in client presentations.”
LEE WHEAT President -Whole Wheat Creative / AAFH Silver Medal Award Recipient
“Lawton has been been a valuable team member at WWC as Creative Director. I put total trust in his creative talent as well as trust as a person. As you know, trust is especially important in a small firm. His work here has earned accolades from our clients and award recognition from AAF.”