About

With 20 years of national agency and in-house experience in many different industries and markets, Lawton has a wide range of creative knowledge and skills. His work in the entertainment industry has earned national recognition and he has received numerous Addy awards in the Houston market.

Today Lawton navigates his clients toward their goals and objectives from a marketing and strategy standpoint—applying the experience gained in service of some of the world’s largest corporations, as well as the world’s largest record labels and movie studios. He brings invaluable insight that reflects his unique experience, creating solutions that are both recognizable and memorable.

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Skills

Corporate identity, marketing, brand development, brand guidelines, concept development, graphic design, website design, ux design, packaging design, identity design, advertising, information hierarchy, front-end development, wireframing, brochures, magazines, catalogs, typography, production.

Experience

HOUSTON MARKET

Sr. Art Director -Love Advertising
May 2013 – November 2015
Managed client accounts on a day-to-day basis. Developed creative solutions, concept development, design, and production for motion, print and screen. Interacted directly with clients as well as lead creative presentations. Worked closely with creative director and account service, as well as managed art directors on my team. Art directed photo shoots.

Art Director -Origin
Jan 2010 – May 2013
Lead all creative with fellow art director. Developed creative solutions, concept development, design, and production. Worked with fellow art director and owner, as well as account and project managers. Interacted directly with clients as well as lead creative presentations. Lead small team of junior designers. Art directed photos shoots.

LOS ANGELES MARKET

Art Director/Designer -Various
January 1997 – May 2010

13th Planet Records:
Art Directed all print/screen marketing and promotional materials, including artists’ album packaging and websites. Art Directed photo shoots.

Black Dragon Studios:
Directed and created online marketing campaigns for major record labels, including Virgin, MCA and Interscope/Geffen/A&M.

Canto 5:
Directed and created online marketing campaigns for major record labels, including Warner Bros, Universal and RCA.

Metro-Goldwyn-Mayer:
Art directed concepts, created key art for the studio’s motion pictures. Created outdoor campaigns, including movie posters, billboards, and newsprint advertising.

Honors and Awards

GOLD ADDY -PRINT
AAF Houston
Cameron 2011 Annual Report

GOLD ADDY -INTERACTIVE
AAF Houston
Men’s Wearhouse 2011 Annual Report Website

SILVER ADDY -PRINT
AAF Houston
Men’s Wearhouse 2011 Annual Report

BEST OF SHOW -INTERACTIVE
AAF Houston
Men’s Wearhouse 2010 Annual Report Website

REGIONAL SILVER -INTERACTIVE
AAF 10th District
Men’s Wearhouse 2010 Annual Report Website

2 HERMES AWARDS -BROADCAST
National
ServiceMaster 30sec. Spot

GOLD ADDY -PRINT
AAF Houston
Men’s Wearhouse 2010 Annual Report

SPECIAL JUDGES AWARD -PRINT
AAF Sheveport/Bossier City
Self Promotion

SILVER ADDY -INTERACTIVE
AAF Houston
ProSep Website

SILVER ADDY -PRINT
AAF Houston
Goodwill Houston 2012 Annual Report

jim

“This is an endorsement for Lawton Outlaw. Lawton has a lot of experience designing annual reports, as well as working on advertising campaigns. He has good knowledge of print production and is very good at project management. He’s a team player and works well with his colleagues and clients.”

JIM WALKER
AAFH Silver Medal Award Recipient

billie

“This is a personal and professional endorsement for Lawton Outlaw. He is a fabulous Senior Designer and Art Director. He listens, creates and presents with passion and great talent. Lawton loves being part of a team and can also direct and lead others, and he is very good in client presentations.”

BILLIE VAN SLYKE
Executive Vice President -Love Advertising

jimmie

“The years I worked with Lawton he was always a great asset to our company. He brings a great attitude and was helpful with fellow employees and customers.”

JIMMIE RUGGERIO
Partner -Origin

Interested in working together? Get in touch